Aibel India, Cochin
Search Engine Optimization

Search Engine Optimization

“Obtain higher rankings in all search engines”

SEO in (Google, Yahoo, MSN etc) at a reasonable cost. It is the act of making a website come up higher in search results of major search engines like Google, Yahoo, MSN etc. Each major search engine has a unique way of determining the importance of a given website. Through SEO, we can attain higher rankings for specific keywords.

Organic Google traffic is free. But you need to be found by the right people. You need an SEO strategy that lets you maximize profitable traffic to your website. Aibel India SEO specialists precisely understand what it takes for a website to show up well on search engines. Our comprehensive SEO packages leave no stone unturned. We maximize the potential of every tactic available for SEO – on site optimization, link building, directory submission, article marketing etc…

The main activities performed are:

Keyword Analysis

Conducting good keyword analysis is the first step in an effective search engine marketing campaign. All efforts to boost your ranking may be wasted if good keywords are not chosen. Aibel India therefore aims to provide the broadest possible list of keywords. The very first step within keyword analysis of the client’s site(s) is brainstorming. Before beginning to be focused on keyword popularity, some parallel and lateral thinking helps develop a good list of words to encompass as well as represent the website.

Page Rank Improvement

For improving the rankings of a website various links will be provided to the site. The emphasis on link popularity makes two things even more important than what they have been.

Content: Good content will ensure that other webmasters will link to the client’s site, just because they think it's a valuable resource to their visitors - giving you traffic from the links, and a boost in your search engine rating as well. Reciprocal links: Reciprocal linking has a "double effect", increasing visitors from the links and from search engines. More the links pointing to the site, the better the Page rank will be.

Traffic Management

The traffic management solution will offer a unique Search Engine Optimization service that helps your website attract premium traffic. Registration with the search engines and directories most likely to drive qualified traffic to the website will be provided.

Performance Tracking

To ensure that the client’s investment in Search is allocated to listings that yield optimal conversion rates at the lowest cost, thus resulting in the highest possible Return on Investment, performance tracking is done.

Link building

The central part of the ongoing SEO process, this includes reciprocal linking and directory submission.